Optimising your content for search engines is a must. Everything that you write and publish has to be written carefully. Also, you have to cover all grounds and make your content rank higher in Google search results. One of the things you have to do is write effective meta descriptions.
Meta descriptions will boost your SEO and ensure your target audience finds you easier. All you have to do is write it properly. Luckily, some tools can help you write it easily. We’ve put together a list of 6 tools you should use to write the best meta descriptions for SEO.
Let’s break it down together.
Google Keyword Planner
First things first, you have to understand the importance of keywords.
Keywords are crucial for your SEO. This is why you use them in your:
- blog posts
- social media posts
- images descriptions
- website content
That’s also why it’s no wonder that you have to place the right keywords into your meta descriptions. Google search engines and algorithms will match your content to the right searches.
Google Keyword Planner is a great tool that will help you:
- search for keywords
- learn about the average monthly searches
- learn about keyword competition
This way, you’ll know where you stand with a particular keyword. You’ll be able to create a list of useful keywords.
KWFinder
Once you create your preliminary list of keywords, you should do some more research. It’s important that you understand how difficult your keyword is.
So, if there are some major competitors ranking for the same keyword, it might be more than you can reach.
source: kwfinder
This is why you can use the KWFinder to find the right keyword for your meta description. It will help you learn about:
- keyword search volume
- PPC competition
- keyword difficulty score
- CPC cost
This tool can help you choose the right keyword for your meta description and ensure it helps you rank higher on Google.
Yoast
Yoast is one of the most widely used WordPress plugins and it’s great for helping you improve your SEO. That includes your on-page SEO and writing better meta descriptions.
You can use this plugin to check your meta descriptions and make adjustments following their instructions.
Here’s what you can do with Yoast:
- create meta descriptions
- check what the snippet of a page will look like
- check your focus keyphrase
- use templates
Yoast will help you take it to the next level and analyze different segments of the meta description. As a result, you’ll have an effective meta description that is ready to be published.
SEO Scout
Whenever you’re creating new content for your target audience or potential customers, you need to make sure you test it out before publishing. The same goes for meta descriptions.
You can have it all worked out in your mind, but when you try applying it to your actual meta description copy, it fails to amaze you.
This is why SEO Scout has a Google SERP Simulator.
The simulator shows you what your page would look like in Google search results. That includes your meta description.
Here’s how to use this tool:
- enter the title, description, and the URL
- generate a Google virtual search result listing
- analyze it
- optimize it until you’re satisfied
- improve your ranking and CTR
Once you see what your meta description is going to look like, you’ll be able to change it and get more creative with it.
After several episodes of editing, you’ll have a publish-ready meta description copy.
Thesaurus
Another aspect of writing quality meta descriptions is the length.
Your meta description should aim to be:
- concise
- to the point
- up to 160 characters long
Of course, it takes a lot of practice and experience to always nail your meta description and not take it far. And, in case you need to edit the vocabulary within the meta description, you can turn to Thesaurus.
source: Thesaurus
Thesaurus is a writing tool that can help you:
- find synonyms
- choose the best words
- make your meta description shorter
You can use it in the editing phase to make sure every word is in its place.
Hemingway
Even though your meta description is just a small piece of content, it’s very important for your overall success and ranking.
This is why you have to make sure it’s written professionally and accurately.
Hemingway is a writing tool that will help you check your meta description and learn about:
- readability
- use of passive voice
- sentences that are too complex
- use of adverbs
- alternative sentence solutions
If you don’t think you can edit it alone, you can turn to these thesis sites for help. Otherwise, use Hemingway to polish your meta description to perfection.
Let’s Review
Meta descriptions are immensely important for your pages. You have to invest the energy and effort int making them effective, optimised, and powerful.
The elements you have to take care of are:
- choosing the keywords
- keyword placement
- length
- style
- accuracy
- visual presentation
The tools listed above will help you nail each of these elements. However, there’s one more element that you need to cover, and there’s no tool for it:
- uniqueness
Try making your meta description unique and make sure it reflects your brand personality. Don’t go around copying other people’s ideas or styles.
Instead, focus on being yourself and creating a meta description that is memorable and specific.
Final Thoughts
Writing meta descriptions is a demanding task since it requires you to combine numerous elements together. You need to write like a professional, use the right keywords, and decide on the structure.
Luckily, these tools can help you reach these goals easier. Use the list above to write an effective meta description for SEO.
