A time of crisis, like the one we’re facing today, is the biggest danger of damaging reputation. By definition, a crisis in PR is an unplanned and unwanted negative process happening over a certain time span, with only limited chances of controlling it. When a company faces a crisis, a new
Digital Marketing in Thailand: 9 Trends to Expect in 2020
2020 is here with us, and this is a year when technology is not only influencing consumer behaviour but businesses as well. Today, more than ever before, businesses are being forced to adapt to changing times. Companies that want to remain ahead of their competition have no option but to learn all
11 Best Search Engines Other than Google
There are many other search engines other than Google. Though they are excellent and reliable, some search engines are yet to be known by many internet users. When people think of search engines, the first name that comes to mind is often Google, but Google is not the only option when seeking for
Green Marketing Trends: Concepts, Principals & Strategies
Green marketing is becoming popular since environmental sustainability is a primary concern among consumers. According to a new survey done by Futerra of over 1,000 consumers in the US and UK, they found that a very high number (96%) of people feel their own actions, like donating, recycling, or
Digital Marketing VS Online Marketing: What is the Difference
Have you ever get confused between Digital Marketing and Online Marketing? You probably do your research but found out you get more confused with all these words, Internet Marketing and E-Marketing. Knowing the difference can help you plan and improve overall marketing strategy. What is the
Google Algorithm Update: What Is it and How It Works?
With all the users who are online at any one time searching for something, it is critical for a search engine to find a way to sift through the web pages. The Google algorithm makes this possible. What is the Google Algorithm? You may have heard of a Google algorithm update coming up but
SEO Terminology: Glossary of Terms and Definitions
SEO (search engine optimization) is the process of increasing the online visibility of a website in a search engine's results, to make sure your site, page, blog or business receives the attention it deserves. It's the bread and butter of internet marketing and is a vital means of being heard and
SEO vs Google Ads: The Difference Between SEO and Google Ads
What Is SEO and How It Works? You've probably heard the term "SEO" kicked around in the business and marketing worlds. It stands for "search engine optimization" and is one of the best things that you can do to make your business stand out from other competitors! Good SEO can bump your